Detailed Breakdown of Eligibility Criteria for UK Charities
The Google Ads Grant programme requires UK-based nonprofit organisations to meet specific eligibility criteria:
The Importance of Registered Charity Status
The Importance of Registered Charity Status
Application Process Overview
For UK nonprofits, registered charity status represents:
During the application process, you will need to provide verifiable proof of this status, making thorough understanding of UK charity registration requirements essential for successful application.
Eligibility Requirements Checklist
Eligibility Requirements at a Glance
Eligibility Requirements at a Glance
Eligibility Requirements at a Glance
Act as if what you do makes a difference. It does.
Act as if what you do makes a difference. It does.
— William James
FAQs
UK-registered charities and not-for-profit organisations are generally eligible, provided they hold valid charity status and meet Google’s eligibility requirements. Certain entities, such as government organisations, hospitals, and schools, are not eligible.
Your organisation typically needs to be registered with the Charity Commission for England and Wales, the Scottish Charity Regulator (OSCR), or the Charity Commission for Northern Ireland.
In most cases, CICs do not qualify for the Google Ads Grant, as they are not classified as registered charities.
Eligible organisations must have a high-quality website with substantial content and meet Google’s non-discrimination and donation policies.
No — prior experience is not required. However, campaign management and optimisation are key to making the most of the grant, which is where expert support can be invaluable.
