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Charity Status
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Current and valid UK registered charity status |
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Policy Agreement
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Acknowledgment of Google's Ad Grants certifications and policies |
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Website Quality
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Functioning, high-quality website with HTTPS security |
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Domain Ownership
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Organisation must own the landing page domain |
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Content Needs
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Substantial, updated information with clear calls to action |
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Mobile Optimised
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Website fully accessible on mobile devices |
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No AdSense
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Primarily noncommercial purpose with no excessive advertising |
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Org Exclusions
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Government entities, healthcare organisations, educational institutions |