Excellent
📈
4.2%
Click-Through Rate (CTR)
Measures ad relevance and appeal
↗ +0.8% vs last month
Good
🎯
2.3%
Conversion Rate
Percentage of clicks that result in desired actions
↗ +0.4% vs last month
Excellent
💰
£1.35
Cost Per Conversion
Average cost to achieve each conversion
↘ -£0.25 vs last month
Good
⭐
7.8
Quality Score
Google's assessment of ad relevance and landing page experience
↗ +0.6 vs last month