Free
Google Keyword Planner
The essential starting point for any Google Ads Grant campaign, providing official search data directly from Google.
Official Google search volume data
Competition level indicators
Related keyword suggestions
Bid estimates for budgeting
Geographic and language targeting
Freemium
Answer The Public
Discover the questions your audience is asking, perfect for creating long-tail keywords that match real search behavior.
Question-based keyword discovery
Visual keyword mapping interface
Search suggestions by topic
Content inspiration for ad copy
Free daily searches available
Freemium
Ubersuggest
Comprehensive SEO tool that provides keyword difficulty scores and competitor insights to optimize your grant strategy.
Keyword difficulty scoring
Competitor keyword analysis
Content gap identification
Search trend data
Limited free tier available
Free
Google Trends
Track seasonal patterns and emerging topics to time your campaigns and identify trending keywords relevant to your cause.
Search trend analysis over time
Geographic interest patterns
Related topics and queries
Seasonal keyword insights
Completely free to use