1
Request Google for Nonprofits
Visit the Google for Nonprofits website and follow the application process to register your organization.
Google for Nonprofits

Visit Google for Nonprofits and click "Get started." Complete the application with your organization details, including charity number, contact info, website URL, and mission statement.

1-2 days
2
Wait for Verification
Google works with verification partners to validate your nonprofit status. Monitor your email for any requests for additional documentation.
Wait for Verification

Google works with validation partners to verify your nonprofit status. The process takes 2-14 business days. Monitor your email for requests for additional documentation.

2-14 days
3
Activate Google Ad Grants
Once your account is verified, navigate to the "Activate products" section and find Google Ad Grants to initiate the activation process.
Activate Google Ad Grants

After verification, log in to your Google for Nonprofits account. Go to "Activate products" and find Google Ad Grants. Click "Get started" and complete any additional information about your intended use of the Ad Grants.

~3 days
4
Set Up Google Ads Account
Accept the email invitation to your new Google Ads account and complete the setup process to start using your grant.
Set Up Google Ads Account

If approved, you'll receive an invitation to a new Google Ads account. Use this NEW account (existing accounts aren't eligible). Accept both this and the separate Google Payments billing profile invitation.

1-2 days
Total Application Process: 2-4 Weeks