£0 Google provides a maximum of £250 per day for your nonprofit ads
Daily Budget
Maximum daily advertising spend available through the Google Ad Grant program
£0 Monthly budget equivalent of the daily limit, renewed every month
Monthly Grant
Renewable monthly advertising credit that resets at the beginning of each month
£0 Total potential value of the Google Ad Grant over a full year
Annual Value
Total potential advertising budget available annually for qualified nonprofits
Important: The daily budget does not roll over to subsequent days, making consistent account management essential for maximising the grant's value. Unused daily budget is lost, so regular optimization is key.
Average Cost Per Click
£0.60 - £2.00 The typical price range you'll pay for each click on your nonprofit ads
Typical range for nonprofit keywords in the UK market
Potential Monthly Clicks
3,750+ Calculated based on the monthly budget divided by an average £2.00 CPC
Estimated website visitors per month based on average £2.00 CPC
Average Conversion Rate
3-5% The percentage of ad clicks that typically result in a meaningful action
Typical conversion rate for nonprofit websites from Google Ads traffic
Potential Monthly Actions
110-190 Estimated monthly conversions based on traffic and conversion rate
Potential monthly donations, sign-ups, or other valuable conversions
Currency Conversion
$10,000 USD Original grant amount in US dollars
→
~£7,500 GBP Approximate equivalent in British pounds
*Exchange rates fluctuate. The Google Ad Grant is provided in USD but spent in local currency.