The Google Ads Grant is one of the most valuable — and often underused — opportunities available to UK nonprofits. With up to £7,500 a month in free advertising, it can help you reach new supporters, raise awareness, and drive meaningful action for your cause.
But securing the grant — and making the most of it — takes strategy, clarity, and the right approach. That’s why we’ve created this step-by-step guide: to help you understand the process, navigate eligibility, and optimise your campaigns for real-world impact.
Explore the resources below to get started and take your nonprofit’s digital reach to the next level.
Digital Marketing Basics for Nonprofits
Learn how Google offers £7,500+ per month in free advertising to eligible UK charities and nonprofits — and how this powerful opportunity can help you reach new audiences and drive impact.
Google Ads Grant: Step-by-Step Guide
A practical guide to securing the Google Ads Grant — from initial application to setting up your first campaigns. Follow this proven process to get started smoothly and successfully.
Navigating Eligibility for UK Nonprofits
Not sure if your organisation qualifies? This guide explains the eligibility criteria for UK charities and nonprofits, including what types of registration and website standards are required.
Advanced Optimisation Strategies for Maximum Impact
Already running Google Ads Grant campaigns? Learn how to optimise them for greater reach, better conversion rates, and long-term success — while staying fully compliant with Google’s requirements.
